WILDFLOWER LINEN

Exciting news… Wildflower Linen has just launched it’s 6th showroom location at our brand new office in Beverly Hills!  We are excited to offer a sneak peak at the space located at the heart of the rich and famous in Los Angeles.  Please come join us for a two day OPEN HOUSE beginning next week Tuesday thru Wednesday.  Enjoy luscious libations, appetizers and dessert while viewing our new space, latest collections, designer tablescapes and even pick up ideas for your holiday events.

BEVERLY HILLS SHOWROOM OPEN HOUSE

October 18^th and 19^th, 2011

10:00AM – 5:00PM

WILDFLOWER LINEN
822 S. Robertson Blvd. #305

Beverly Hills, CA 90035

 Please kindly RSVP to allison@wildflowerlinens.com by October 17, 2011 or by clicking here on Facebook!

Not going to be in the LA area next week??? You can still see our new collections and designer tablescapes by heading over to the lovely beaches in Orange County and visit our Costa Mesa Showroom.

COSTA MESA SHOWROOM OPEN HOUSE

October 17th, 2011

12:00PM – 4:00PM

WILDFLOWER LINEN
3321 Hyland Ave. Suite G

Costa Mesa, CA 92626

Please kindly RSVP to 714.241.1628 or by clicking here on Facebook.

Photos courtesy of Gene Higa Photography & Barnet Photography.

We are excited for our friends Pal + Smith’supcoming bridal event taking place at their showroom at South Coast Collection Plaza in Costa Mesa, CA.   We are delighted to be sponsoring the linen rentals along with other great sponsors including B Bride Gowns, Christopher Garren’s Cakes, Paper House Invitations, Fleur Les Fete Florals and more!

3233 Hyland Ave. Suite A

Costa Mesa, CA

October 20, 2011

5:30PM-9:00PM

RSVP @ palandsmith@yahoo.com or 888.725.7684 ext.3

For the past three years, Wildflower Linen and Youngsong Martin have been traveling across the globe to Asia to bring American Wedding Design concepts to International Markets. Youngsong started out as a Wedding Marketing Consultant for Lotte Hotels in Korea, helping to design Wedding Packages for their hotels as well as facilitate their annual Wedding Event. She is now in full swing furthering her Asian expansion by working with Beijing, China.

About Lotte Hotels:

Lotte Hotels & Resorts is Korea’s largest luxury chain hotel with six hotels including: Seoul, Worlk, Ulsan, Busan, Jeju and Moscow. With Youngsong being somewhat of a celebrity in Korea due to her success with Wildflower Linen and previously as a reputable fashion designer in the US, it was no wonder she caught the attention of Lotte Hotels head of Marketing and top managers interested in expanding their “wedding” market. In just one year of Youngsong’s first Wedding Event 3 years ago, Lotte Hotel’s wedding revenue has increased by over 100%!

Every year, Lotte Hotels in Korea hosts a Wedding Marketing Event that brings Korea’s top movie stars, socialites, and VIP guests to join in an evening to view the most elaborate and glamorous wedding decor and style influenced from Western Culture. This includes everything from a full scale ceremony site, dressed to the nine’s cocktail area and a full blown reception dinner seated for 700.

For months prior, Youngsong Martin and a Wildflower Linen team prepare for this huge event in the US where they design everything from the theme, florals, colors, fabrics and logistics for the event. Once the design elements are in place, Youngsong brings with her an additional team of top event professionals from the US, including planners, designers, lighting companies and florists that accompany her to Korea to execute the design plans. Each year, Youngsong chooses different event professionals so that they too can share in this international experience.

2012 Lotte Hotel Wedding Event:

This year, Youngsong’s theme for the Lotte Hotel event was an over the top “Classic Royal Garden” inspired by the British Royal Wedding along with elements from Grecian Gods and Athens, Greece.  With last year following a “modern cutting-edge minimalist” approach, Youngsong felt this year should celebrate a more abundant and elaborate design, filling every space on the table and in the room.  Regardless of the theme, Youngsong is always mindful to infuse the trends and styles that are current in the Korean culture along with her designs.  

The Gazebo was designed to emote an ethereal feel with cast iron rods, covered in champagne drapery and surrounded by a backdrop of lush boxwood hedges.  The Ceremony Runway was lined using one of our new linens, the Annette in GOLD.  It was also featured in a tablescape showcasing the table linen, chair sleeves with our marilyn ostrich feathers and as chair pad covers.

Just as gold is a symbol of wealth in most cultures and red is adorn on ancient palace ceilings in China, Youngsong wanted to bring in the colors of celedon to symbolize the kingdoms in ancient Korea. All the dinner table linens, chair covers and napkins reflected these colors using our Iridescent Taffeta Turquoise fabrics and Phoenix Aqua Lace overlay.  Over a dozen crystal and gold chandeliers that were covered in thousands of florals, were brought in to resemble Greek goddess headpieces.  Lush centerpieces, Wildflower Linen Gold Lotus Napkin Rings and other fine details filled every inch of the dinner tables.  Over 400 candles were used to create a wall of light.  Uplights and pinspots throughout the entire ballroom created ambient lighting to complete the look.

Other spaces of the Lotte Hotel showcased different vignettes including a special hommage to an organic sustainabile environment, decorated tablescapes and a full ice bar in the lounge area.

The whole event was a success and Wildflower Linen and Youngsong Martin are excited to plan next year’s event. 

Stay tuned as we will share a part two with some favorite photos of the past 2 events designed by Youngsong Martin. 

Last month, event designers and florist John Rent from Into the Woods, Inc created a colorful luau event for their client’s  Welcome Reception in Kona, Hawaii.  This lovely intimate dinner took place on the Beach Tree Lawn at the Four Seasons Resort Hualalai in historic Ka’upulehu.

View the lovely photography by Charles Hendrickson.

GET THIS LOOK:

LILYPAD COLLECTION - Transform your next event into a stylish garden fantasy.  The Lilypad Collectionconsists of  floral appliqués, stems and ornamental stitching delight in your choice of monochromatic or contrasting colors.  Products include table linens as well as chair covers, caps and sleeves.
Colors include:  Burgundy, Moss, Orange with Fuchsia Floral, Red, Violet, White, Black with White Floral and White with Black Floral. 

To find out more about our lilypad collection or any of our other linens or chair cover rentals, visit our website or contact any showroom representative for an appointment.

We know Independence Day just past, but with this inspirational 4th of July photoshoot  featured in Style Me Pretty, who can stop celebrating Independence Day!  La Vida Creations Photography photographed this lovely shoot crafted with the Americana design and styling by Taylored Occasions + Minted Condition and florals by Isari Flower Studio + Event Design.

An Excerpt from Style Me Pretty:

From Isari Flower Studio + Event Design…After working together on a wedding last May, La Vida Creations Photography, Taylored Occasions, and Isari Flower Studio were excited to collaborate on a stylized shoot featuring a gorgeous local venue in San Diego. With a vintage American feel, The Condor’s Nest offers the perfectly unique character to inspire the theme “Americana”. The property is home to a family of animals that mimic the characters of Charlotte’s Web… horses, exotic chickens, pigs, and even two goats. Vintage accents take guests back to a simpler time, creating a very relaxed vibe. The peaceful setting boasts sweeping views of rolling foothills, lush valleys and glimpses of the Pacific Ocean in the distance. From the sun-kissed red barn, to the vintage red farm vehicles parked around the perimeter of the ranch, we highlighted the bold beauty of these property features and carried that through our design and details. This was at the center of the inspiration for Americana, a modern twist where American Apple Pie meets Rock ‘n’ Roll with a whimsical modern flair that breathes new life into these American traditions.

The main table was set with Russian linen tablecloths resembling bags of grain. The casual folding wooden chairs and the vintage farm trucks parked around the main lawn complemented the sun-kissed red barn. This barn served as the main character and unifying element throughout the three vignettes we created.

Event Design, Styling + Props: Taylored Occasions + Minted Condition / Floral Design: Isari Flower Studio + Event Design / Photography: La Vida Creations Photography / Linens: Wildflower Linen / Napkins: Emerson Made / Invitation, Menu, Paper Products: Minted Condition / Stylist: Stylish Silhouette / Dresses: Sky Couture / Desserts: La Concha Bakery / Venue: The Condor’s Nest / Hair + Makeup:  Shlomit Arviv

Click HERE to view the full details about the shoot and more gallery photos!

We’re excited to bring you Part 2 of the Phoenix Bride and Groom Magazine Summer/Fall 2011 coverage.  In Part 1, we featured our popular empress lace butter linen and a lovely photo shoot designed by Victoria Canada.  In Part 2, we’ll be sharing a romantic photoshoot set in the Arizona dessert designed by Sedona Luxury Wedding and Events.

A few of the amazing vendors:

Location: The Club at Seven Canyons

Photography: Sedona Bride

Design and Coordination: Sedona Luxury Wedding and Events

Floral Design and Decor: Events by Show Stoppers

Linens:  Wildflower Linen

Click on Page 165 for All Vendor Details.

Featured in this photoshoot:

Our new linen – King in Gold (comes in Platinum and Butter)

Iridescent Taffeta Stardust Diana Chair Cover (comes in various colors)

Following today’s part one of  two Featured Weddings from the new Summer 2011 issue of  Inside Weddings Magazine, below is the wedding of  Alyssa and Todd who married at the St. Regis Monarch Beach Resort in Dana Point, California.

Here are some of the vendors listed for Alyssa and Todd’s Wedding: (Full list can be viewed on Page 72)

Venue: The St. Regis Monarch Beach Resort

Event Coordinator: Once Upon a Time Events

Florist:  Enchanted Florist

Table Linen and Chair Cover Rentals: Wildflower Linen

Photography:  Hoffmann Photography

GET THIS LOOK:

Alyssa and Todd chose a more bolder take on colors with starting off with deep eggplants and rich aqua blue hues that were then softened by accented with citron green and lavenders. 

Below are samples of their linen choices and others that may work with the mix.

From L to R: Matte Satin Citron, Iridescent Taffeta Aqua, Crinkle Taffeta Eggplant, Pallettes Lavender, Iridescent Taffeta Peacock

We are in LOVE with the issue of South Asian Bride (SAB) which also is The Anniversary Issue.  It’s absolutely stunning and has some amazing images!  They show everything from the most gorgeous of sari’s to the latest trends inspired from South Asian culture.

We are honored to have an entire spread in the magazine called Luxury Chair Covers featuring some our signature chair covers. 

We are also featured this issue through SAB’s “winter tablescape” section as well as the other “seasons”. 

Today, our close friend and celebrity planner, Diann Valentine finally made an announcement about the special projects she’s been working so hard on this year and we couldn’t be more excited to help her spread the word!  Diann is the star and executive producer of the highly anticipated new show on WeTv called I Do Over.  This show is about giving couples who experienced a devastating first wedding a second chance at their dream wedding. 

See the commercial currently airing on WeTV to promote all the shows coming this season.  They can’t  air anything about the show just yet but we love the cute promo anyway!

Wildflower Linen is of course excited because we were chosen as the exclusive designer table linen and chair cover rentals for all the couples this season on I Do Over.  With the creative collaboration of Diann Valentine with Wildflower Linen’s Creative Director, Youngsong Martin, these couples definitely will have an amazing dream wedding.   Youngsong  even created custom pieces  for each client’s big “second” day! 

We can’t wait to see the episodes and share with you the decor elements and linen items provided to each couple.

With no official listing on when I Do Over will air, it’s rumored to begin sometime this summer!  We will keep you posted. 

Till then, congratulations on this successful venture Diann! 

Congratulations to Youngsong Martin, owner and creative director for Wildflower Linen for being noted as one of only 68 event professionals across American to be  BizBash’s Most Innovative Event Pros for 2011.  From elite fashion designer to leader in designer table linen and chair cover rentals, her innovative designs and cutting edge  style has truly brought a whole new world of opportunities for the wedding and events industry. 

Below is the Press Release for the local Los Angeles Most Innovative People.

For Immediate Release                                                     

Contact:

James Humphrey

917.602.0886
james.humphrey@me.com

BizBash Names 8 Los Angeles Professionals to its
Most Innovative People in Events List

Back row, from left to right: Raymond McCallister, Branden Chapman, Cara Kleinhaut, Suzanne Goin; front row: Youngsong Martin, Larry Abel, Craig Waldman, Carleen Cappalletti. 

MAY 10, 2011 — In its first “Innovation Issue,” BizBash Media names eight Los Angeles event professionals to its list of the 68 most innovative people in the event industry. As the event business sees an influx of new ideas, technologies, and engagement strategies, these are the faces who are changing the face of the event industry.

“We looked for people who are affecting the way events work today, people who are creating new event models and ways to engage meeting attendees, and people who are at the forefront of how this industry is changing,” said Chad Kaydo, editor in chief of BizBash Media.

Featured are:

• Larry Abel & Raymond McCallister, partners, Abel McCallister Designs L.L.C. Built an entire Oprah Winfrey Show set entirely out of Godiva chocolate. 
• Carleen Cappelletti, president, Bounce-AEG. Produces events like the Governors Ball and the MOCA gala.
• Branden Chapman, vice president of production and process management, the Recording Academy. Oversees all live music initiatives for the Recording Academy, including the annual Grammy Week events and productions.
• Youngsong Martin, founder and chief designer, Wildflower Linen, Buena Park, California. Redefining high-style, high-quality “designer” linens for the event rental industry.
• Suzanne Goin, chef and owner, Lucques Catering.Catered the Hammer Museum’s annual gala for 500 and the luxe SAG Awards dinner, which requires both camera- and tastebud-friendly fare, in addition to running Lucques and A.O.C. restaurants.
• Cara Kleinhaut, owner, Caravents Inc. Event Production & Design. Produces creative, bi-coastal, full-service events for clients like Elle, In Style, and Target.
• Craig Waldman, owner, 15/40 Productions Ltd., Hawthorne, California. Transformed the mundane red carpet arrival into a piece of art, now producing over 80 arrivals a year.

 The article, “The 68 Most Innovative Event Pros,” is featured in the May/June 2011 issue of the BizBash New York and Los Angeles print and digital editions, revealed today, and will be published in its other market editions—Chicago, Miami/South Florida, Toronto—over the next month. The story goes live on BizBash.com today.

BizBash’s “Innovation Issue” also names the 10 most innovative brands that are using events as a crucial part of their marketing mix, including Target, Red Bull, and Coca-Cola.

The digital edition of the New York issue is available online at http://info.bizbash.com/Bicoastal0606NY.html.

For more information

Chad Kaydo, BizBash’s editor in chief, is available for additional comments, and BizBash can connect you to any of the “Most Innovative People” for interviews.

About BizBash
Founded in 2000, BizBash is the leading trade media for the event industry. Through its magazine, website, email newsletters, and trade shows, BizBash inspires effective events and meetings by sharing the latest ideas and strategies, providing essential tools and resources, and fostering community. BizBash serves the following markets: Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington.

BizBash’s 68 Most Innovative People Event Pros

Congratulations to Youngsong Martin and all her achievements!  We are proud to have her not only as our leader, but as an inspiration for the events industry…all while making things extra pretty!!!